DESIGN IS HOW IT WORKS: HOW THE SMARTEST COMPANIES TURN PRODUCTS INTO ICONS
by GREENE, JAY;
List Price: HK$ 260.00
¡@ISBN
9781591843221
¡@Subject
BUSINESS & FINANCE
¡@Publisher
PORTFOLIO
¡@Publication
2010
¡@Edition
Hardcover
¡@Version
Original
¡@Description
Drawing on interviews with top executives such as Virgin's Richard Branson and Nike's Mark Parker, Greene illuminates the methods of companies that rely on design to stand out in their industries.
