18 IMMUTABLE LAWS OF CORPORATE REPUTATION: CREATING, PROTECTING & REPAIRING YOUR MOST VALUABLE ASSET
by ALSOP, RONALD J.
List Price: HK$ 208.00
¡@ISBN
9780749445713
¡@Subject
BUSINESS & FINANCE
¡@Publisher
KOGAN PAGE UK
¡@Publication
2006
¡@Edition
Paperback
¡@Version
Original
¡@Description
In this illuminating study of that vital element of doing business ¡V corporate reputation ¡V veteran journalist Ron Alsop recounts numerous tales from household names such as Starbucks, McDonald¡¦s, Coca-Cola and Microsoft. With 85 per cent of companies interviewed believing that reputation can have a major impact on business performance, this book shows you the benefits of a good reputation and the consequence of a bad one, as well as how to measure reputation and nurture a good one. Alsop provides 18 laws, drawn from years of experience, covering every aspect of corporate reputation.
