PUBLIC RELATIONS IN ASIA PACIFIC: COMMUNICATING EFFECTIVELY ACROSS CULTURES
by DEVEREUX, MARY M.;PEIRSON-SMITH, ANNE
List Price: HK$ 285.00
ˇ@ISBN
9780470824306
ˇ@Subject
BUSINESS & FINANCE
ˇ@Publisher
JOHN WILEY
ˇ@Publication
2009
ˇ@Edition
Hardcover
ˇ@Version
Original
ˇ@Description
Public Relations in Asia Pacific reflects the growing
professionalism in the practice of public relations in the
worldˇ¦s fastest expanding economy. It is a carefully-drawn
road map for all manner of entities, for profit and not-for
-profit on how to establish and maintain effective relationships
with their numerous stakeholders. It is a must-have for
those interested in public relations careers and a first
-rate refresher for the established professional.
