SATISFIED CUSTOMERS TELL THREE FRIENDS, ANGRY CUSTOMERS TELL 3,000
by BLACKSHAW, PETE
List Price: HK$ 209.00
ˇ@ISBN
9780385522724
ˇ@Subject
BUSINESS & FINANCE
ˇ@Publisher
DOUBLEDAY USA
ˇ@Publication
2008
ˇ@Edition
Hardcover
ˇ@Version
Original
ˇ@Description
In todayˇ¦s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"ˇXblogs, social networking pages, message boards, product review sitesˇXeven a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.Filled with stories based on his experience working with Fortune 500 brands such as Toyota, Dell, Nike, Sony, General Motors, Hershey, Unilever, Nestle, Lexus, and Bank of America, Blackshaw offers a clear strategy to sustain a competitive advantage by creating enduring, loyal relationships with todayˇ¦s consumer.
