NUDGE: IMPROVING DECISIONS ABOUT HEALTH, WEALTH AND HAPPINESS
by THALER, RICHARD H.;SUNSTEIN, CASS R.
List Price: HK$ 130.00
¡@ISBN
9780141040011
¡@Subject
BUSINESS & FINANCE
¡@Publisher
PENGUIN UK
¡@Publication
2009
¡@Edition
Paperback
¡@Version
Original
¡@Description
Nudge is the book that changes the way we think about choice,
showing how we can influence people, improving decisions about
health, wealth and happiness. Using eye-opening real-life examples,
Thaler and Sunstein show that no choice is ever presented in a
neutral way. The question is: When do we need a nudge in the
right direction? Nudge is fun to read and will change the way
you think.
