The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good? Over five years, the team analysed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness ¡V why some companies make the leap and others don¡¦t. The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice.
